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Hashtag Research Dashboard To Automate Influencer Discovery Outreach and Performance  - AI Automation Guru

Workflow Solution

The Hashtag Research Dashboard is an innovative solution for automating influencer discovery, outreach, and performance tracking. Users can input a specific hashtag to identify influencers that meet criteria such as follower count, engagement rate, or niche. The system leverages Airtable for efficient data management, Make for workflow automation, and RapidAPI for external data integration. Once influencers are identified, automated outreach tools generate and schedule personalized emails, streamlining communication. Integrated CRM features track interactions and manage deals, while Shopify integration enables discount code creation and distribution for influencer campaigns. Performance metrics, such as reach and conversions, are tracked in real-time, providing insights into campaign success. This dashboard eliminates manual processes, enhances efficiency, and ensures a streamlined workflow for businesses aiming to maximize their influencer marketing efforts.

Enhanced Workflow for Hashtag Research Dashboard

1
Input: Hashtag Entry
andInfluencer Discovery
  • Hashtag Input:
    • Users enter a specific hashtag into the dashboard, triggering the discovery process.
    • Influencer Filtering:
      • Use RapidAPI to query social media platforms (e.g., Instagram, TikTok) and retrieve:
        • Influencer profiles using the hashtag.
        • Metrics like follower count, engagement rate, location, and niche.
      • Filter influencers based on criteria like:
        • Minimum and maximum follower counts.
        • Engagement rates above a threshold.
        • Geographic location or language.
2
Data Organization in
Airtable
  • Profile Storage:
    • Automatically save influencer details in Airtable, including:
      • Profile name
      • Follower count
      • Engagement rate
      • Contact information (if available)
      • Niche or category
  • Tagging and Categorization:
    • Add tags for niche (e.g., fashion, fitness) or campaign type (e.g., brand awareness, product promotion).
    • Use fields for collaboration status (e.g., "Pending Outreach," "Contacted," "Confirmed").
3
Influencer Outreach
Automation
  • Email Template Creation:
    • Generate personalized email templates using influencer data (e.g., name, niche, follower count).
    • Leverage Make.com to integrate Airtable with email platforms like:
      • Gmail
      • Outlook
      • SendGrid
  • Scheduling and Tracking: :
    • Automate email scheduling based on campaign timelines.
    • Track email open rates and responses for follow-up.
4
Collaboration Management
in CRM
  • CRM Integration:
    • Sync influencer details with a CRM (e.g., Hubspot, Salesforce) for deal tracking:
      • Track stages like "Negotiation," "Agreement Sent," "Campaign Live."
      • Add notes for contract terms or deliverables.
  • Shopify Integration:
    • Generate unique discount codes for each influencer via Shopify API.
    • Track code usage to measure individual influencer performance.
5
Campaign Performance
Tracking
  • Data Updates:
    • Automatically update Airtable with post-campaign performance metrics:
      • Impressions
      • Click-through rates
      • Sales generated (via discount codes or affiliate links)
  • Dashboard Analytics:
    • Visualize data with charts and reports in Airtable, tracking:
      • Top-performing influencers
      • Hashtag reach
      • ROI on influencer collaborations

Technology Toolbox

  • Airtable: Centralized database for influencer data, campaign tracking, and performance metrics.
  • Make (formerly Integromat): Automates workflows, from data retrieval to email outreach.
  • RapidAPI: Fetches influencer and hashtag data from social media platforms.
  • CRM (Hubspot/Salesforce): Manages influencer collaboration and deals.
  • Shopify API: Generates and tracks discount codes.
  • Email Platforms (Gmail, Outlook, SendGrid): Facilitates automated email communication.

Workflow Advantages

Efficient Influencer Discovery:

Automates filtering and identification of influencers aligned with campaign goals.

Streamlined Outreach:

Personalizes and automates email communication with influencers.

Integrated Campaign Management:

Combines CRM tools and Shopify for seamless tracking of deals and performance.

Performance Insights:

Provides clear analytics to measure the ROI of influencer campaigns.

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